World of Warcraft®: Cataclysm™

HKGameflier

GameFirst International and Blizzard Entertainment Sign World of Warcraft®:Cataclysm™ Licensing Agreement for the Regions of Taiwan, Hong Kong, and Mac

Taipei –February 23, 2010 – Game First International, a subsidiary of Soft World International, announced today that it has signed an agreement with Blizzard Entertainment for the operation of Blizzard’s upcoming World of Warcraft®: Cataclysm™ in the regions of Taiwan, Hong Kong, and Macau. World of Warcraft: Cataclysm is the third expansion set for the popular massively multiplayer online role-playing game (MMORPG). World of Warcraft launched in the region in November 2005 and has since achieved great popularity among local players.

Unveiled at Blizzard Entertainment’s fourth BlizzCon® gaming festival earlier this year, World of Warcraft: Cataclysm will bring sweeping changes to the world of Azeroth. Players will be able to adventure as two new playable races, achieve new levels of power, take on challenging quests and dungeons in all-new zones, and experience dramatic changes to familiar aspects of the game in the wake of a world-shattering disaster. Players in the region of Taiwan had their first opportunity to get hands-on experience with Cataclysm  at the World of Warcraft Fifth Year Anniversary Carnival, which took place on November 21 in Taipei.

Since launching in November 2004, World of Warcraft has become the world’s most popular subscription-based MMORPG. The game’s second expansion, Wrath of the Lich King®, sold more than 2.8 million copies within its first 24 hours of availability and more than 4 million copies in its first month, setting both records for PC game sales. World of Warcraft is available in eight different languages and is played in North America, Europe, Chile, Argentina, Russia, mainland China, Korea, Australia, New Zealand, Singapore, Thailand, Malaysia, and the regions of Taiwan, Hong Kong, and Macau.

World of Warcraft’s Subscriber Definition
World of Warcraft subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules.


About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

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